Business Dictionary.com defines business branding as involved in creating a unique name and image for a product or service in the consumers mind mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers
To the Handmade business this means: Create a High Quality Unique product for the handmade marketplace. Have a fangtastic logo that will allow you to create a consistent image online with social media and on your printed marketing materials. Keeping a consistent image on your product photos, on your social media (facebook, twitter, Instagram and more) and your printed materials (business cards, labels and more) With so many shops opening online every day it is important to wow potential customers quickly, and keep a consistent look online and in print. Customers develop brand loyalty and be assured that you are a professional, trust-worthy business that will be around when they need you and your wonderful creations.
Don’t change out your logo with holiday themed logos. It’s cute…but this your are a professional handmade business (are you, it not...if it is just something you do on the side you don't need to worry as much about business branding. For most of us it is our full time job?). Most customers shop with you for the first time during the holiday season. This is the perfect time to introduce your business branding and attract a lifelong customer and not just a one-time only customer. Customers lead busy lives…If they return to you and they are not sure where they are is where they were…they make look elsewhere. This is also why it is important to have a unique name.
With new rules to facebook it is more important than ever to keep a consistent branding image on your facebook page. Your customers follow lots of online business. What sets you apart? How do they know the posts come from you and are not just an advertisement if you constantly change your branding out on your facebook.