Friday, December 23, 2011
When I opened my shop in August 2010, business was SLOW. I had about 5 shops listed for about $5. Each shop took me about an hour or more to design. My first sale was to The Rambling Scholar (here shop is still up and running great) it was a custom design that took me about 3 hours to complete from start to finish and I sold it for $5. I was so excited someone was willing to pay me for a design I really undersold myself. In the business world my time would go for over $40 an hour. It is amazing how unemployment can have you under value your worth. I didn't sell that many shop sets at first. I don't think my business really took off until I raised my prices to just $20, and began to use Facebook as a social media tool. Then I put forth my marketing and graphic design background to work for etsy artisans. I began using the knowledge that I had used in the professional world to the talented Entrepreneurs like you. I offered above and beyond customer service while being honest and up front at the same time.
I bartered with customers for etsy shops. I would trade craft supplies and lovely handmade items and I was able to have the most wonderful items for myself, children, and family members. Word of mouth has been the biggest blessing to my business. No matter how hard you try you can't do this by yourself. You need some help from friends, and other etsy artisans.
I began offering business branding and explaining to my customers how to use those items to promote yourself and your business. In August 2011 when everything was in Place everything really took off. I began to value myself and my time, and because I valued my skills and knowledge I think I was able to produce the best work I have ever made. I want to thank all of my wonderful customers and hope that my testimonial will help someone out there who is in my same boat. Now I keep thinking...I could be celebrating 500 sales....If I knew then what I know now. I am still learning...and I am happy to report things just keep getting better...
Again thank you to all of my customers...
Sunday, December 18, 2011
Saturday, November 19, 2011
Get my circle punch out and start punching away. It was a small box and I was able to get over 20 tags from something I was going to put in the recycling bin.
All you need is a punch of your choice...and to raid your recycling bin. I bet you could make about 100 or more price tags per week....or you can be picky and just get the colors you want. I just used the silver...
Saturday, October 15, 2011
I never have something I want, or something I am looking for. I personally look for something that is unique and different that I haven not seen before. I have had a craft booth before. My grandmother retired and ran her own quilting business for over 20 years and as a teen, twenty year old, and 30 year old I went to every craft show. She had great success with her business. I designed her business cards, ordered handmade personalized sewn on tags, Designed and made signage and sold all of her quilts. She always priced things way to low....she need me to be there and be the bad guy. I even made alot of her displays. As a marketing person I had few suggestions to draw attentions and potential customers to your booth. I only hope to help and not to criticize. I am using my observations as a customer. Please feel free to comment on some ideas you have. I AM GOING TO RAMBLE..I hope I don't forget anything. You don't have to spend alot of money to make a wonderful booth. The more booths the more you will learn what works for you.
1. SIGNAGE. There were over 200 hundred vendors at this craft show and maybe 50 had any signage at all. It is so nice to have some little sign to tell who you are and what you sell. Some booths Had a few people blocking tables. I couldn't even see what you were selling? Signage is soooo easy. You can make a sign in Microsoft Word using 11x17 layout and then take it to your local office supply store to print and laminate. It will cost less than $5 for a full color sign....Make your own sign using a try putting it together with scrapbook paper and sticker letters....If you are a quilter....QUILT A SIGN. If you are a knitter...Wrap yarn around some inexpenisve foam letters...Or try THIS. Or purchase some wooden letters and a wooden plaque. You can find many of them at a the dollar store. And old chalk board can be fun as well. I know for a fact you can purchase chalkboard paint for $1.69 in the acrylic paint section of your craft store. I have made a few signs for gifts.
SIGNAGE IS ALSO IMPORTANT FOR...returning customers. If you have the same booth every year folks will want to find you....OR if they are not ready to purchase from you right now....(example baby on the way but no sure if it is a boy or a girl...)they may see you sign an take a business card...Keep your business cards out on your table.
I was just web surfing to find some ideas and The owner of Etta + Billie made her sign with an old sheet and some T-Shirt transfers. You can't fit all of the words on one page, but look how wonderful.
2. YOU ITEMS NEED TO BE SEEN FROM A DISTANCE. I walk and glance as I go. As I was leaving today I kept thinking. I wonder if I missed anything? I didn't see hardly anything I was interested in. Don't lay all of your items FLAT on a table...Expecting folks to come and dig on your table. Most folks decide to stop by first glance. I am looking for something to catch my EYE. If you sell jewelry lay some flat....but prop your best selling pieces up... Here is a great jewelry holder tutorial. If you can't get a peg board you can use needle point plastic...They come in lots of colors...and they are really cheap. Or aluminum screening from a home depot Sometimes they come in 12x12 squares.
I love this headband display the handbands are on Large PVC/plumbing pipes covered with fabric....you can just stand them up...you don't need to build an acrylic box like this
this would be a great way to display bows...you might even sell this for a cute addion to a little girls room...
|I love this simple handmade hat rack. Weigh the bottom and it will not blow over in wind.|
|This is a more complex display...but I love the prices at the top and how easy this would be|
|Look at this...this would be easy to store your products in...and then just hang it to display it|
3. YOUR BOOTH LAYOUT. I saw a few booths I wanted to look at more. BUT I had to squeeze into the booth...with my little girl and I felt cramped. My little girl is very very very good, but.... I didn't like it. There were several booths like that. I don't want to enter your little closet...Open your booth up...Make it to where several customers can purchase at the same time. Don't underestimate moms with strollers...they came to buy and love handmade items..Don't make it where they can't shop. I know sometimes there are some space constraints but try your best. Open it up...Use your vertical space. I love it when folks pull there table back......and put some other tables on the side...Like a Gaint E without the middle line...I hope that makes sense??..Don't box me in.
4. DECORATE YOUR BOOTH. A first glance attracts people to your both. Your booth should welcome customers. If you use a tablecloth Think about your colors. It doesn't have to be something expensive. Your local fabric store sells cheap fabric on clearance. If you can't sew...Barter with someone who can....OR use a liquid sew to make your make your seams. If you sell small items...that will fit in the palm of your hand....Use a very plain tablecloth. If you have a pattern on your tablecloth it can complete with your product. OR place your small items on a tray....
|LOVE THIS ONE..|
You can do everything right and some customers will not stop at your booth. Don't take it personally. I don't purchase make-up, and I don't usually purchase food or mixes, I also don't purchase hair bows...I have a hairbow lady already. I also don't have any babies in the family so I don't stop at baby booths...But sometimes I break the rules. I purchased a headband today....
Wednesday, September 14, 2011
1. Tweet 'em.
2. Facebook 'em.
3. Book (or eBook) 'em.
4. Link 'em.
5. Archive 'em.
Bonus Tips for Recycling Old Content
- Read through your post quickly before highlighting it to make sure it's up to date.
- Don't change the permalink (!) but consider freshenin' up the title.
- I'm a big fan of linking to old posts, but I think the actual re-posting of them should be done very sparingly. By that I mean, I wouldn't recommend copying and pasting an old post into a new one and republishing it as new (not so good for SEO). Just work a link to the old one where you can.
- Why not make recycling content part of your regular blogging routine? It doesn't take long and has a lot of excellent benefits!
Thursday, September 8, 2011
When I design a blog...I just design how it looks I don't really do much with the content. BUT without content a pretty blog is not very useful.
Before adding your blog you need to know what it is you want to do with it....
Is it for a hobby
A how to blog
Your life blog
Your etsy business blog
I have alot of folks who want to set up an etsy shop blog and that is so fun and a great tool for your business. To have a sucessful blog, post atleast once a week. You can blog about new listings, the materials you use (this is a great way to show the value of your product...what makes it vintage?, EXAMPLE if you make handmade Llama yarn, take your readers on a field trip to show them the process of your craft...) you can blog about sales, you can blog about your family, you can blog about treasury lists, and craft shows you will be at....This will keep your blog updated EASY....You will want to add extras like a facebook feed, twitter feed, etsy mini, and maybe a gallery of your past work..(I don't have a gallery...instead I use my facebook page. but that is my choice works best for me.....(these extras you will need to intsall...but they are super easy)
You can laugh at me....I know the rules but look at my posts....LoL.
The people that want to set up a fun craft blog......with galleries, contests, crafter of the month, links of your favorite pages, giveaways and more. You are ready to go guns blazeing....
BUT YOU NEED TO STOP.....Here is how you set up that type of blog
1. Have me design your blog....
2. Set up your social media if you want them
3. set up your gallery if you want one....In flicker...or smug mug...or a smiliar company.
4....GET STARTED BLOGGING...
Once you start posting projects....people will follow. when people start following you will have submissions to the gallery, you will then have a group to select crafter of the month, you will then have interest from vendors to do giveaways because you have followers, You will then have contestants to begin CONTESTS....as time goes and the word gets out...more followers will come..and before you know it you will have your hands full....and your dream of having a successful blog has come true.
It is okay to say....coming soon...And it is okay to fine tune things as you go to find things that work for you.
What do you think???? Did I make any sense??? Do you have any questions???
Thursday, August 25, 2011
Can you help a sponsor a local sports organization???
Did you you know that Susan G Komen race for the cure participants have to earn $2,500 per runner. Races are occurring all over the US in October and April. Could you sell a product and donate a percentage of the proceeds???? Create a PINK inspired product....Make a donation on your own.....October is breast cancer awareness month. Get to making your products NOW...
check our your community for more information. This seems like such a great deal...I know alot of the local schools, and churches will soon begin planning local craft fairs...
And if you find yourself in need of a new logo, banner, business cards, blog or more...Please contact me.
Wednesday, August 24, 2011
Want a blog makeover of your own...come see me
Friday, August 12, 2011
Tuesday, July 12, 2011
Wondering how to reserve a listing in your shop for an inquiring buyer? It's easy as pie! Here's how:
1) Edit your item listing by going to Your Account >Currently For Sale > Edit
2) Click the edit icon (pencil) next to your item's title to change the title. Here you want to boldly state that this listing is reserved for your customer. For example, *Reserved for DANIELLEXO only - Diamond Necklace*. Making "reserved" the first word in your listing ensures that buyers can clearly see the item is reserved in the search results, both Gallery and List views.
3) Scroll down and enter this info in the item description as well. (Just in case the title was not sufficiently obvious!)
4) It is optional to use a special graphic or add text to your first photo stating this item is reserved. This is an effective way of visually communicating to buyers that the item is not intended for them!
5) Make sure you complete editing your listing by continuing to Step 5 and clicking "Finish".
And you're done! Now the item is back in your shop and clearly reserved for your customer.
Sunday, June 26, 2011
Wednesday, June 22, 2011
The approach of "Going Green" seems to me to be a huge media propaganda project for the greater good, and the future blah blah.... I really don't like the emotional blackmail guilt trip to going green as a reason for my participation. (If you don't go green you must not want to give your kids a great future, or you don't like polar bears) This is the point where the rebel in me comes out.....I can't be the only one? Am I? The green movement has been widely commercialized, there is a green alternative to almost everything. Manufactures are putting lables on thier products saying that they are green, but are they really. GRRR
People love celebrities. It seems to be the fad to for celebrities like Lenordo DiCaprio to urge his fans and others to "go green". How can one refuse? He is so cute, he must be right. (I am being so sarcastic) How can someone (Leo) with a larger carbon foot print than mine tell me I need to go green. (he wastes more electricity lighting his tennis courts, then my entire house uses) It seems really funny to me. I think folks would go green and stay green if it was something they really believed in, and not a fad....or the popular thing to do...
Saturday, June 11, 2011
Tuesday, June 7, 2011
One of my most asked questions is how to add a signature to the bottom of your blog. It is super simple. I have seen some REALLY complicated tutorials out there so beware.
1st thing you must do is create your signature and save as a PNG file with a transparent background or use a background that will match your blog.