Business Dictionary.com defines business
branding as involved in creating a unique name and image for a
product or service in the consumers mind mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence
in the market that attracts and retains loyal
customers
To the
Handmade business this means: Create a High
Quality Unique product for the handmade marketplace. Have a fangtastic logo
that will allow you to create a consistent image online with social media and
on your printed marketing materials.
Keeping a consistent image on your product photos, on your social media (facebook, twitter, Instagram and more) and your printed materials (business
cards, labels and more) With so many shops opening online every day it is important to wow potential customers quickly, and keep a consistent look online and in print. Customers develop brand loyalty and be assured that you are a professional, trust-worthy business that will be around when they need you and your wonderful creations.
Don’t change out your logo with holiday themed
logos. It’s cute…but this your are a
professional handmade business (are you, it not...if it is just something you do on the side you don't need to worry as much about business branding. For most of us it is our full time job?).
Most customers shop with you for the first time during the holiday
season. This is the perfect time to
introduce your business branding and attract a lifelong customer and not just a
one-time only customer. Customers lead
busy lives…If they return to you and they are not sure where they are is where
they were…they make look elsewhere. This
is also why it is important to have a unique name.
With new rules to facebook it is more important
than ever to keep a consistent branding image on your facebook page. Your customers follow lots of online
business. What sets you apart? How do they know the posts come from you and
are not just an advertisement if you constantly change your branding out on
your facebook.
